‘Better Off at Costco’: Florida Shopper Stunned by Publix Ground Beef Prices
FLORIDA – A Publix customer’s frustration over the size and price of ground beef packs has gone viral, igniting a wider conversation about rising grocery costs across the United States.
Shopper Calls Out Publix Prices
In a TikTok video with more than 20,000 views, content creator Steph (@steph2will) shared her disbelief after spotting a 3.7-pound pack of lean ground beef priced at $30 — about $7.99 per pound. Even a smaller 1.2-pound pack rang up at $8.39, or $6.99 per pound.
“Publix, this is ridiculous. Seriously, what world are we really living in? … Look how small this pack is. Seriously, that fits like in my palm, crazy,” Steph said in the clip, pointing out the shrinking pack sizes alongside the rising prices.
Beef Prices at Record Highs
Industry data shows that the shopper’s complaint is not an isolated case. In August, ground beef averaged $6.32 a pound nationwide, up 12.8% from last year, while sirloin steak climbed to $14.31, a 16.6% jump. Overall, beef and veal prices are nearly 14% higher than a year ago.
Economists point to a combination of factors: prolonged drought conditions, higher grain costs, inflation, and steep interest rates that have driven cattle ranchers to reduce herd sizes. The U.S. cattle inventory is now at its lowest level since 1951.
Adding to the pressure, tariffs on beef imports from suppliers like Brazil can reach as high as 76.4%, costs that are passed directly to consumers. Experts warn it could take up to two years for supply to stabilize, keeping beef prices elevated.
Shoppers Debate Blame
The viral video sparked debate online. Some accused Publix of price gouging, while others argued that high meat prices are affecting every major grocer.
“Publix where price gouging is a pleasure,” one commenter wrote, mocking the chain’s slogan.
Another countered, “It’s not just Publix folks! Meat prices are just as bad at Walmart and Target!”
Others said they’ve started shopping elsewhere: “I love shopping at Aldi. I can get a whole cart full for $150. Lots of meat.”
Broader Concerns About Grocery Affordability
For many families, beef is becoming an unaffordable staple. Steph’s video ended with a warning: “People will not, IS NOT, won’t NOT be able to afford groceries soon. This is not it!! Is this really our America??? Lord help us!!”
As prices continue to climb, consumers are left questioning whether retailers or larger economic forces are to blame — and whether turning to bulk stores like Costco or budget outlets like Aldi may be the only way to stretch their grocery dollars.
Do you think rising grocery costs are being driven more by retailers or by economic pressures outside their control? Share your thoughts with us at SaludaStandard-Sentinel.com.